About Us

Welcome to Mercyhealth Birthing Centers

At Mercyhealth Birthing Centers in Lake Geneva and Janesville, WI, and Rockford, IL, we can offer you and you child a safe, comfortable and meaningful birthing experience. The three centers provide an array of services to ensure a joyful experience. Some of the many highlights of our birthing centers include:

  • The Birthing Center at Mercyhealth Hospital-Rockton Avenue offers Level III neonatal care as well as maternal-fetal, high-risk pregnancy units and is recognized as a Baby-Friendly™ hospital.
  • The Rockford and Janesville locations host childbirth prenatal classes. All have prenatal and lactation classes.
  • All allow “rooming in,” so your baby can be by your side for your duration of visit. The Rockford Birthing Center observes the golden hour, allowing stable newborns to remain skin-to-skin with their mothers for bonding.
  • All have state-of-the-art C-section suites, seasoned obstetricians, gynecologists, neonatal nurses and, in some cases, certified midwives.

We invite you to explore our facilities and are honored that you have chosen Mercyhealth to welcome your child into the world.


Baby-Friendly Hospital

We believe breastfeeding is the best thing you can do to help your baby get a healthy start on life. Mercyhealth Birthing Center-Rockford recently earned the prestigious Baby-Friendly™ designation, one of the first six hospitals to receive this honor in Illinois. This program uses United Nations and World Health Organization guidelines to implement comprehensive steps to help mothers of newborns breastfeed successfully. The process changed the way new moms and babies are cared for and allows for providing an optimum level of care and support for infant feeding and mother/baby bonding. This is another reason why we are the place for kids.

Ten Steps in Our Baby-Friendly™ Journey

1. Have a written breastfeeding policy that is routinely communicated to all health care staff.
2. Train all health care staff in the skills necessary to implement this policy.
3. Inform all pregnant women about the benefits and management of breastfeeding.
4. Help mothers initiate breastfeeding within one hour of birth.
5. Show mothers how to breastfeed and how to maintain lactation even if they are separated from their infants.
6. Give infants no food or drink other than breast milk, unless medically indicated.
7. Practice rooming-in: allow mothers and infants to remain together 24 hours a day.
8. Encourage breastfeeding on demand.
9. Give no pacifiers or artificial nipples to breastfeeding infants.
10. Foster the establishment of breastfeeding support groups and refer mothers to them on discharge from the hospital or birth center.

Learn more about our Baby-Friendly™ designation.

Contact Us

Lake Geneva

(262) 245-7700


(608) 756-6789


(815) 971-5344